Full-page ads in major newspapers criticizing Apple’s plans were run by the world’s biggest social media company.
On Wednesday, Facebook Inc accused rival Apple Inc of engaging in anti-competitive practices, firing another shot over Apple’s planned privacy changes for iOS14 in a months-long standoff between the two tech giants.
By using its control of the App Store to benefit its bottom line at the expense of creators and small businesses, Apple is acting anti-competitively.’ Full stop,” reporters told Facebook Vice President for Ads and Business Products Dan Levy.”
In response, Apple said its new rules do not require Facebook to change its “approach to user tracking and targeted advertising,” but instead require Facebook to give Apple device users a choice of whether to opt-in.
This is a simple matter of standing up for our users, we believe. Users should be aware of the collection and sharing of their information across other apps and websites, and they should have the choice to allow it or not, Apple said in a statement.
In major newspapers criticizing Apple’s plans, the world’s largest social media company ran full-page ads, which will limit the ability of apps to collect data from people’s phones that can be used for targeted advertising.
It said in a blog post that the personalized ad platform of Apple itself would be exempt from the new prompt requirement that the iPhone maker plans to impose on other businesses.
In June, Apple said that such activity would require a pop-up notification asking iOS users for “permission to track you across other company-owned apps and websites,” which digital advertising companies expect most to decline.