Global user spending on apps across the App Store & Play Store hit $32 billion in the first quarter of 2021
According to data from app analytics company App Annie, global user spending on software across the Apple App Store and Google Play hit $32 billion in the first three months of 2021.
Last year, the mobile app ecosystem experienced tremendous growth, with weekly time spent on apps increasing by more than 20% in the first three months of the year. Consumer spending, which covers in-app purchases, subscriptions, and premium app downloads, is an app measure.
When compared to the same time last year, consumer spending has risen by 40%. Smartphone consumers are also said to have invested $9 billion more in the first quarter of 2021 than they did in the first quarter of 2020. This year, total app downloads increased by 10% to 31 billion in both app stores. Separately, app spending on iOS increased by 40% year over year to $21 billion.
App for watching short videos In the March quarter, TikTok and Facebook remained the most popular apps in terms of downloads. In terms of global consumer spending, YouTube and TikTok topped the list, while Facebook and WhatsApp Messenger had the most monthly active users.
A messaging app that prioritizes privacy. By downloads and monthly active users, Signal was the second-fastest-growing app in the quarter, behind the only Telegram. According to App Annie, MX Takatak, an Indian short user-generated video content app, was the fastest growing app in terms of downloads.
In the third quarter, gaming remained the most popular app category, with a billion gaming titles downloaded every week. The overall amount spent on gaming by customers reached $22 billion, with iOS users spending about $13 billion. The most popular games in terms of sales, customer spending, and monthly active users were Join Clash 3D, Among Us, and PUBG Mobile.
Mobile gaming is set to reach $120 billion in consumer spending, according to App Annie.