The Ettisheri brothers, owners of Khaana Peena restaurant in Thiruvananthapuram, turned their lockdown woes right into a music video
A Malayalam lockdown rap quantity, laced with double entendres and expletives, is making waves with its narrative of the woes of Niyas Ettisheri, an entrepreneur.
Simply as Niyas was discovering his place within the solar, the lockdown compelled him to down the shutters of his new restaurant in Thiruvananthapuram. Located in Attakulangara, within the heart of the town, Khaana Peena, a small restaurant that was open 24×7, was getting widespread for Malayali favorites akin to Kerala parottas, meat fries, ghee rice, and so forth.
Within the first stage of exit-lockdown, eating places had been permitted to operate until 7 pm. “However our place was frequented by the nighttime owls and we struggled to search out clients once we needed to shut by 7 pm. So he closed the outlet once more,” explains Shanavas Ettisheri, Niyas’ eldest brother and an investor within the enterprise.
“Issues weren’t going nicely for Niyas. As he was unable to discover a foothold in Kerala as an entrepreneur, he managed to get a visa and left for the United Arab Emirates. His restaurant in Dubai was doing fairly nicely when immediately the construction he was working from was demolished to make an approach for a brand new freeway. Disheartened, Niyas returned to Kerala in 2016,” says Shanavas.
To assist his brother, Shanavas, an entrepreneur and hotelier himself, invested in Niyas’ new enterprise, Khaana Peena. Eight months down the road, it needed to be shut down because the pandemic was spreading in Kerala.
All by way of the lockdown, Niyas saved lamenting his unhealthy luck. However, within the second stage of the exit-lockdown, he opened the store once more, this time with a special menu.
“Since lots of our waiters and cooks had left the town, we needed to provide you with one thing that didn’t require a whole lot of manpower. We switched to types of chutta kozhi (grilled hen) and that’s catching on now,” explains
Moved by Niyas’ hardship, Shanavas captured his brother’s angst in verse and had it tuned by siblings, Vaishakh MK and Vignesh MK, often called MK Bros, based mostly in Thiruvananthapuram.
The rap music belted out with swag and fervor by Niyas and his youthful brother, Ibrahim Ettisheri, additionally, one of many companions of Khaana Peena conveys the essence of the anguish of hoteliers who had been hit by the lockdown and the pandemic. The music narrates how the brothers had opened their small outlet with excessive hopes and the way their goals of constructing it huge had been dashed by the lockdown.
The catchy beat has struck a chord with listeners who’re capable of empathizing with the duo’s lockdown blues.
The brothers’ pal Samarth Ambujakshan directed the video. Little did Shanavas think that the music and the video would resonate with viewers.
“We uploaded it on our web page. I added yet another stanza to the music concerning the chutta kozhi to finish it on a hopeful notice. The music mentions how we have now moved on and adjusted the menu too!” factors out the lyricist. Inside per week, the video has been seen by greater than 69,000 viewers. The success of the music was sudden however what has made them upbeat is that clients are steadily discovering their approach again to Khaana Peena.