According to the official news agency Xinhua, China President Xi Jinping stated the country needs to enhance the way it delivers its “tales” to a worldwide audience in order to build a worldwide voice that represents its stature on the world stage.
President Xi said it was critical for China to develop its ability to transmit its views abroad in order to showcase a “real, three-dimensional, and comprehensive China” during a Communist Party study meeting on Tuesday, according to Xinhua.
According to Xinhua, China needed to create an “international voice” to match its national power and worldwide prominence. It also required to step up its propaganda operations in order to help foreigners understand the Chinese Communist Party and how it “strives for the happiness of the Chinese people.”
According to him, the country needed to form a competent team and use “precise communication strategies” for distinct regions.
In recent years, China’s relationship with international media has deteriorated, with local news outlets such as the Global Times frequently singling out international journalists for what it claims is biased and unfair coverage. As relations between the two countries deteriorated last year, some journalists working for US news organizations were evacuated.
Following criticism of the British broadcaster’s coverage of human rights in the northwestern province of Xinjiang, as well as the origins of the COVID-19 outbreak, China has also blocked BBC World News from mainland Chinese television networks.